May 20th 2011

The world’s most precious shoes

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Official partner of the Cannes Film Festival, Chopard has joined forces this year with Italian shoe designer Giuseppe Zanotti in creating a unique pair of shoes. On May 19th, the world’s most precious shoes were presented by gorgeous top model Anja Rubik before being auctioned at the traditional AmFAR – Cinema Against AIDS benefit gala.

Chopard Co-President Caroline Gruosi-Scheufele has chosen to unite her talent with that of Italian shoe designer Giuseppe Zanotti for a one-of-a-kind creation: gem-set stilettos that will be auctioned on behalf of the fight against AIDS. “Chopard is a long-time supporter of AmFAR, and in particular of its gala in Cannes”, explains Caroline Gruosi-Scheufele. “This year, we wished to support the charity through an idea than took shape when I met Giuseppe Zanotti. His talent has inspired a project combining our respective crafts. This pair of shoes represents the expression of two artists at the peak of their profession, and a beautiful means for their future owner to support a noble cause”.

For over 15 years, Giuseppe Zanotti has been one of the most sought-after celebrity shoe designers. Famed for his jewelled pumps, his company is distinguished by its exceptional expertise that has been gradually yet continuously enriched over the years. Like Chopard and its Creative department, in order to create the models of his dreams, Zanotti has developed a full-fledged style laboratory within his workshops, surrounding himself with a host of experts including shoemakers, model makers, designers as well as numerous jewellery application specialists.

“I’ve always been passionate about jewellery and being a collector of antique pieces, I am extremely sensitive to the need for philanthropic action, which is why I was immediately drawn to the idea of this association with Chopard”, says Giuseppe Zanotti, “I have been supporting AmFAR’s activities for several years. This project also sparked new creative inspiration and gave me the means to fulfill a dream: that of creating the most precious shoes ever…”

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FILED UNDER : COMMITMENTS