May 11th 2011
The Mille Miglia Race starts tomorrow
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During the 2011 Mille Miglia race (May 12th-15th), Chopard is delighted to announce that Brian Leavy, co-founder of Materialiste.com, will be following the race for the brand. The idea is to provide Chopard enthusiasts with live insights on the race and its atmosphere. From the start of the race at Brescia to the theatrical stage in Rome and through to the presentation of the winner, experience the event from the inside!
Several articles, pictures and films will be posted on the Mille Miglia website (www.chopard.com/millemiglia) as well as on the Chopard social media platforms such as the Diary (http://diary.chopard.com) and the Facebook profile.
Dedicated to masculine elegance, Materialiste.com pens insights on the themes of luxury, fashion and the art of living, whilst dealing with a common pursuit: that of beauty.
As a classic car enthusiast for many years – he owns a Triumph Spitfire MK3 SE –, Brian has always dreamed of meeting Steve McQueen or Jacky Ickx. Today, this dream takes on a whole new dimension during the most beautiful car race in the world, the Mille Miglia.
Follow him on www.chopard.com/millemiglia
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FILED UNDER : EVENTS
