June 29th 2012

The 14th White Tie and Tiara Ball – Joining forces on behalf of the Elton John AIDS Foundation

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On June 28th 2012, for the 14th consecutive year, Sir Elton John and David Furnish hosted the legendary White Tie & Tiara Ball, organised in association with Chopard. For this exclusive private event, they opened the doors of their splendid Old Windsor home and welcomed an impressive array of guests. A number of celebrities sparkled in Chopard creations, such as Naomi Watts, Beth Ditto, Matthew Morrison, Renee Puente, Colton Haynes as well as Sir Elton John and David Furnish.

This year, the theme drew guests into the world of iconic Motown style, taking it roots back to the 60’s, years of the legendary record label Motown. Fifty years after its successful inception, Motown Records and the artists it produced have remained a topic of conversation and inspiration in music, pop culture, academia and beyond.

During diner, a film was presented to the guests, showing our Co-President Caroline Scheufele’s recent trip in Ukraine to visit the projects of the EJAF Foundation. “It is very important that people in Ukraine are aware of what is happening to these young women and their kids, often homeless. I think now the message is sent” – declared Caroline Scheufele after the trip that moved her deeply.

This emotional moment was followed by the traditional auction inviting guests to support the Foundation through unique lots. The guests were also offered the possibility to buy one of the 12 “Superbrands hampers” featuring exclusive products. Among them, a very special Chopard watch: a Happy Sport watch made exclusively for this edition of the White Tie & Tiara Ball. In steel, it has 2 moving diamonds on the dial along with the symbol of the fight against AIDS, the bow, set with rubies.

After the auction, living legend of the Motown period Smokey Robinson took the stage for an exceptional concert! The guests were embarked in a striking show featuring Smokey’s most famous hits. He was joined by Sir Elton John to sing “My girl”.

The evening was a great success and permitted to raise over 4 Millions pounds to benefit the Elton John AIDS Foundation and the fight against AIDS.

It must not be forgotten though, the purpose of this beautiful event. 14 years ago, Chopard Co-President Caroline Scheufele met Sir Elton John during a chance encounter and their mutual love for charity work was realised. On a whim he suggested she play an active role within the foundation. This meeting marked the start of a lasting friendship and a brilliant creative relationship. The world-famous music artist and the Scheufele family, owners of Chopard, united their talents in creating the Elton John watch collection, a line reflecting the singer’s exceptional sense of style and from which a percentage of sales is donated to the Elton John AIDS Foundation (EJAF).

In addition to this collection, Chopard supports the Foundation via the White Tie & Tiara Ball and was once again deeply honoured to be joining forces with the EJAF as official partner of the 14th White Tie & Tiara Ball.

The Elton John AIDS Foundation was established in 1993. It is amongst the 10 largest AIDS grant making organisations in the world, currently managing over £23 million in programmes across 15 countries supporting thousands of men, women and children with live saving medication, as well as information, nutrition, education, shelter and support.  The White Tie & Tiara Ball is the EJAF’s foremost fundraising event, generating some £45 million since its launch in 1998. 

For more information about the charity and its work, please visit www.ejaf.com

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FILED UNDER : COMMITMENTS