After Casablanca, Chopard, the prestigious Swiss jeweller and watchmaker, is delighted to announce the opening of its new boutique in Morocco, in the heart of the majestic La Mamounia hotel in Marrakech. Present at the inauguration which took place on November 25^th, were Caroline Gruosi-Scheufele, Co-President of Chopard, and tenor José Carreras.

Chopard unveils a collector’s dream: the first L.U.C watch equipped with a silicon escapement. This unique and avant-garde watch has been developed by Chopard Technologies. With its unusually oriented movement and its four barrels, this model inspires respect both for its technical qualities and for its original design. read more

Since 2002, Chopard and the Grand Prix de Monaco Historique have been united in a shared love of beautiful mechanisms, along with the tireless pursuit of precision and rigorous discipline. Boldness can now be added to this list of common denominators: for the very first time since the creation of its collection dedicated to the prestigious historical car race, Chopard has launched a digital chronograph radiating an aura of distinctive elegance inspired by the powerful designs of the 1970s.

The new Grand Prix de Monaco Historique Time Attack MF is bound to delight speed fans, who will be able to measure short times to within one hundredth of a second, and also features an impressive array of other functions. read more

Watch the 10-minute interview of Chopard’s Co-President Caroline Gruosi-Scheufele about the collaboration between the famous Swiss brand and the film “Nine”.

read more