Launching “The Journey”, to turn the Red Carpet “Green”
The Cannes Film Festival 2013 will mark the start of Chopard’s path to sustainable luxury. By putting sustainability at the heart of its brand, Chopard is set to turn the Red Carpet ‘green’ with the help of Eco-Age and the Green Carpet Challenge (GCC). Founded by Livia Firth, Eco-Age and GCC will partner and guide Chopard on this incredible breakthrough project.
On 17th May 2013, at the Martinez Hotel in Cannes, we proudly launched ‘The Journey’. The first two stunning new pieces of High Jewellery presented during this event will be worn on the red carpet during the Cannes Film Festival. They are set in ‘Fairmined’ gold sourced from the South American community mine we are supporting and with diamonds from approved sources .
One of the greatest opportunities for social and environmental change today is the development and delivery of sustainable supply chains. Chopard has recognised this and will be announcing a new multi-year programme. This programme will start with a partnership with the Alliance for Responsible Mining (ARM), the Colombian-based development NGO. The programme aims to transform for the better, the lives of small and artisanal gold miners in South America and protect the natural resources and wildlife they depend on.
Follow our journey on Chopard.com