January 04th 2012

Seven Highlights from 2011

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As we welcome 2012 and are excited for a splendid new year filled with exciting projects, we can look back at the past 12 months and be inspired by precious moments. Discover seven highlights from 2011 by exploring the above photo album!

BASELWORLD 2011

This year, BASELWORLD saw the launch of the IMPERIALE two-tone watch, refined and timeless timepiece for the elegant woman.

MILLE MIGLIA

Chopard has been a partner of the Mille Miglia since 1988 and this year we decided to invite you to take a closer look at the legendary race, through the pictures and words of our guest blogger Brian from Materialiste and through a contest to win the racy Mille Miglia GT XL Power Control watch!

64th CANNES FILM FESTIVAL & 10th ANNIVERSARY OF THE TROPHEE CHOPARD

The Chopard Trophy celebrated its 10th anniversary this year and was awarded to Astrid Bergès-Frisbey and Niels Schneider, by our godfather Robert de Niro. As official partner of the Cannes Film Festival since 1998, we have created this prize for young talents, further stating our passion for the art of cinema. We also manufacture every year the famous Palme d’Or.

For this 64th edition of the Festical, we invited Garance Doré and Alexa Chung to share their beautiful images as insiders at the Festival.

THE WHITE TIE & TIARA BALL

For the 13th consecutive year, Sir Elton John and David Furnish opened the doors of their splendid Old Windsor home for the legendary White Tie & Tiara Ball to benefit the Elton John AIDS Foundation, organised in partnership with Chopard.

THE HAPPY MICKEY COLLECTION

Our love for cinema also translated into the creation of the Happy Mickey Collection, with playful timepieces and jewellery celebrating the iconic film star, Mickey Mouse.

THE HAPPY DIAMONDS COLLECTION AND HAPPY MOMENTS CAMPAIGN

The new Happy Moments campaign highlighted our iconic jewellery collection, Happy Diamonds. The pieces are dedicated to the independent woman who embraces life with open arms and maintains a playful spirit in all areas of her life. Diamonds are a girl’s best friend!

125th ANNIVERSARY OF THE POINCON DE GENEVE

We were honoured to celebrate the 125th anniversary of the Poinçon de Genève and launched a limited-edition timepiece for the occasion, the L.U.C XPS Poinçon de Genève.

Follow us in 2012 for more Haute Horlogerie and Haute Joaillerie news!

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FILED UNDER : BACK IN TIME