May 25th 2012

amfAR Cinema Against AIDS benefit gala

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Strongly committed to various charitable causes, and particularly associations involved in the fight against AIDS, Chopard proudly once again sponsored the Cinema Against AIDS charity gala organised by amfAR (American Foundation for AIDS Research) and which took place at Hôtel du Cap Eden Roc in Cannes on May 24th, 2012.

Over the years, Cinema Against AIDS has become one of the most popular events of the Cannes Film Festival. To date, this gala created in 1993 to fund the fight against AIDS has raised over 70 million dollars. It naturally attracts the most glamorous stars on the Croisette, as well as many of the best-known names in the fields of cinema, fashion, music, business and international high society. This year, a number of luminaries including Kylie Minogue, Anja Rubik, Eva Herzigova, Clotilde Courau, Rose McGowan, Nina Dobrev, Hilaria Thomas, Lily Donaldson and Harvey Weinstein chose to attend the soirée in Chopard.

Caroline Scheufele, our Co-President, brought together two icons of the big screen world in one of the lot she created for this year’s Cinema Against AIDS auction. The first is everybody’s favourite mouse, a custom-made diamond encrusted pendant from our “Happy Mickey Collection”. The second is an intimate portrait of Marilyn Monroe by Milton H. Greene. This photograph is one of the 25 images of the star that we are exhibiting during the 2012 Cannes Film Festival.

The second lot, “Happy Kiss”, was created in partnership with L’Oréal Paris. This Color Riche lipstick, presented with a one of a kind case set with our famous Happy Diamonds, will feature a unique made-to-measure color designed and created especially for and with the winning bidder only by the L’Oréal R&D Center in Paris. This will be the first ever forever refillable lipstick, brought together in a sparkling jewellery encasing created especially by Chopard.

Chopard is fervently engaged in the ongoing struggle against AIDS and is therefore naturally proud to join amfAR for this exceptional annual event and thereby contribute to funding further research.

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FILED UNDER : COMMITMENTS