Founded in 1860 in Sonvilier (Switzerland) by Louis-Ulysse Chopard, Chopard produces high precision watches and fine jewellery and stands for innovation, quality craftsmanship and authenticity.

Under the impetus of the Scheufele family, who bought the company in 1963, Chopard experienced a spectacular development. Renowned for its creativity and its state-of-the-art technology, it has become one of the leading names in the high-class watch and jewellery industry. Chopard belongs to a small number of luxury brands that offer a complete collection of watches and jewellery. The range includes gents’ sports watches (Classic Racing collection), complicated mechanical timepieces (L.U.C collection), ladies’ sports and dress watches and “Haute Joaillerie” creations.

A family business par excellence

Caroline Gruosi-Scheufele is responsible for “Haute Joaillerie”, for the design and creation of jewels and ladies timepieces, and also for the fragrances and elegant accessories divisions. Moreover, she’s overseeing the international retail business. Her elder brother, Karl-Friedrich Scheufele, is in charge of the manufacture in Fleurier where mechanical L.U.C watch movements are entirely developed and produced. He is also responsible for the whole gents’ watch division and for all business management aspects.

Vertically integrated

As a long-established watch-maker Chopard has an integral respect for the traditions of its past as well as a deep understanding of the need for forward-thinking and innovation in the modern world. Central to its philosophy is the coupling of expert craftsmanship with unparalleled aesthetic appeal and as such it boasts an expert team from across forty-five professional disciplines in the Fleurier, Meyrin, and Pforzheim workshops.

An international distribution network

The family-owned company has grown and dramatically increased its involvement in retail in the last few years. Chopard opened its first boutique in Hong Kong in 1983. In 1998, there were less than 15 Boutiques. From then on, the development of boutiques accelerated, and by the end of 2009 there was more than 120 boutiques, in major cities such as London, Milan, Moscow, Paris, Munich, Beverly Hills, Geneva, Hong Kong, Singapore, Berlin, Vienna, and in top rate tourist resorts such as Gstaad, St. Barts, St. Moritz, Palm Beach, Porto Cervo, and on the Queen Mary II. Recent openings have taken place in Singapore, New Dehli, Abu Dhabi (largest Boutique in the world with over 500 sqm of retail space) Berlin (KaDeWe department store) to name a few.

The future

Louis-Ulysse Chopard would be delighted to see that his business created out of a small workshop in the Swiss mountains still features the same mastery of quality, craftsmanship and proximity to its customers. As the international distribution network is further expanding, Chopard proceeds with the caution and attention to detail which typify a true family business. Karl-Friedrich stresses the fact that his family’s company is destined to grow further in future, but “on a reasonable scale”.

A new way of communication

Chopard Diary comes perfectly within the scope of the brand’s sense of expansion. Launched on the occasion of the 150th anniversary, the goal of this platform is to initiate a special relationship with the Internet users and Chopard lovers. Destined to become the cornerstone of Chopard’s online communication, the Internet users will have the opportunity to follow from day to day the latest news. They will also have the possibility to participate in Chopard’s news by reacting to it, as well as by sharing it through social networks and the different options available on Chopard Diary.

We are looking forward to start this new adventure and we wish you an excellent visit into the world of Chopard.